Kevin Lynch on the Adobe Engagement Platform

Saturday, July 22nd, 2006 | Adobe, Technology, Web 2.0

Kevin Lynch recently disucssed the Adobe Engagement Platform with Knowledge@Wharton

And that is the core of what we’re trying to enable people to do — engage effectively. That’s what bringing our software together is about. All of our tools, our servers, our client [software], and [our developer] frameworks — all that stuff is to help people engage better.

And so we call that the “Engagement Platform.” It’s basically the collection of software you can use to create these experiences and engage people.

Kevin Lynch on Adobe’s Plans for a New Generation of Software – Knowledge@Wharton

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