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	<title>Matthias Zeller Memento &#187; Office20</title>
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	<description>Straight out of Palo Alto</description>
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		<title>One More Reason to Attend Office 2.0 &#8211; First Public Demo of Genesis</title>
		<link>http://matthiaszeller.com/blog/2008/08/25/one-more-reason-to-attend-office-20-first-public-demo-of-genesis/</link>
		<comments>http://matthiaszeller.com/blog/2008/08/25/one-more-reason-to-attend-office-20-first-public-demo-of-genesis/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 04:59:03 +0000</pubDate>
		<dc:creator>Matthias Zeller</dc:creator>
				<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Enterprise Collaboration]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Genesis]]></category>
		<category><![CDATA[Office20]]></category>

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		<description><![CDATA[Fall conference season starts for me next week with Office 2.0 in San Francisco. With one post conference organizer Ismael Ghalimi started a blog avalanche and Dennis Howlett, Zoli Erdos, Vinnie Mirchandani and Susan Scrupski provide a long list of reasons why you shouldn&#8217;t miss this event. However there is one more reason to attend. [...]]]></description>
			<content:encoded><![CDATA[<p>Fall conference season starts for me next week with <a href="http://www.office20.com">Office 2.0</a> in San Francisco. With <a href="http://www.office20.com/blogs/office20/2008/08/24/community-power">one post</a> conference organizer Ismael Ghalimi started a blog avalanche and <a href="http://blogs.zdnet.com/Howlett/?p=469">Dennis Howlett</a>, <a href="http://www.zoliblog.com/2008/08/25/office-20-a-most-irregular-conference-get-your-discount-here/">Zoli Erdos</a>, <a href="http://dealarchitect.typepad.com/deal_architect/2008/08/more-reasons-to-go-to-the-office-20-conference.html">Vinnie Mirchandani</a> and <a href="http://itsinsider.com/2008/08/25/office-20-the-20-national-convention/">Susan Scrupski</a> provide a long list of reasons why you shouldn&#8217;t miss this event.</p>
<p>However there is one more reason to attend. I will do the first public presentation of <a href="http://blogs.adobe.com/mashup">Genesis</a> (code-name of the product I have been working on for the last 9 months) and talk about the motivation for the project, the upcoming pilot and our roadmap. I truly believe Genesis has the potential to change the desktop of business users in the enterprise fundamentally. Think about it as an iTunes for Business or a personal portal local to your desktop with integrated collaboration features. But don&#8217;t take my word for it and come to Office 2.0 to judge for yourself.</p>
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